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The Coldwell Banker History

The Coldwell Banker story is one established on tradition, a worldwide network and innovation.
The brand has grown to become one of the major residential real estate organisations in the world.

This is because it was built on a commitment to principled professionalism and customer service, which even today, is held at the core of our company philosophy.

Since our early days in San Francisco right up until the world of real estate in the present-day, we have continually strived to build brand reputation, awareness and profitability by developing forward-thinking innovation while continuing to provide the most traditional personal service possible.

Our aim is to prove the Coldwell Banker brand as one of the most respected real estate brands in the world.

Our global marketing material, prize-winning training programs, progressive online resources, which attract up-to-date, web-savvy consumers, and of course, our carefully chosen franchise holders are all elements which contribute to our success.

What we offer
We want you to be able to concentrate on your business.
That is why we provide the best tools and resources.

Our leading real estate infrastructure includes the Coldwell Banker Works intranet, our international website, coldwellbanker.com and market targeted programs such as the Coldwell Banker Homebuyer Ready program, which is aimed at consumers in a buyer’s market.

You will discover that affiliation with the Coldwell Banker brand is much more than any tool or resource we provide. It is our continued commitment to improve your performance, increase your recognition and make you the undisputed leader in your target market.

As industry leaders, we are committed to making sure that every aspect of the Coldwell Banker network makes the best possible impression!

Outstanding Training
With the aim of providing for the ongoing development of Coldwell Banker affiliated franchisees, Coldwell Banker University® offers a wide range of continuing education courses and programs.
Coldwell Banker University offers a comprehensive variety of certification, development and technology training programs.
Coldwell Banker University® is a leading professional training program. For the past 3 years it has come in the top 10 of Training Magazine’s yearly Top 125 courses across any profession.

For some time, Coldwell Banker agents have been recognized as among the best educated and most professional in the real estate industry.

With a wide variety of online courses and traditional classes, Coldwell Banker offers more than 50 courses to uphold the high level of our agents’ training while also providing accreditation to those who take part in educational programs.
Training is available for owners, broker managers, and agents with courses focussing on basic skills and improving productivity, such as eFastStart for new agents, BOO$T for experienced agents, and our ACT program for managers.

Coldwell Banker Awards and Events
To be a successful affiliate requires extraordinary talent, commitment, resolve and tenacity to attain new levels of professional success.
Coldwell Banker strongly believes in this mission.

Every year theColdwell Banker Awards and Recognition Program awards high performing individuals not only for their contribution to the bottom line, but also because they represent a source of inspiration to others within the Coldwell Banker system and throughout the real estate industry.
As a member of the Coldwell Banker system, you will be given the opportunity of networking with colleagues at a range of international or management conferences, and local training courses.
These events offer networking opportunities and prospects for professional growth which can help you and your office to achieve the professional and financial targets you have set.

Innovative Technology

The Coldwell Banker® brand is known for its flair for innovation and our commitment to new technology is proof of this tradition.

We were the first real estate company to launch its own YouTube channel, Coldwell Banker on Location℠, which was designed to offer consumers a new way to find and interact with real estate information, adverts and in-depth regional reviews by video. The channel has had more than 3 million views and over 100 thousand video uploads in the first 3 years since its launch.

Other innovations include our property search applications for iPad, iPhone and Android devices which enable clients to find you and your adverts through multiple points of contact.

The Coldwell Banker brand offers multiple platforms to ensure your adverts get maximum exposure and are promoting you at the same time.
Coldwell Banker Real Estate also has a strong social media presence with a company Facebook page and Twitter account.
For the past two years we have won the Inman Real Estate Innovator of the Year award, were short-listed for two awards in 2010 and the tools mentioned above are just a few examples of the industry-leading technology that we use to promote our brand and our properties at anytime and in any place to attract and win the trust of our clients.

Become a Coldwell Banker Previews Specialist, apply now!

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